Google Ads for Beginners
Completed by Michael Forbes
November 26, 2025
2 hours (approximately)
Michael Forbes's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Campaign Management
- Category: Online Advertising
- Category: Pay Per Click Advertising
- Category: Search Engine Marketing
- Category: Advertising Campaigns
- Category: Digital Marketing
- Category: Keyword Research
- Category: Advertising
- Category: Return On Investment
- Category: Paid media
- Category: Digital Advertising
- Category: Marketing
