Map Buyer Journey
Completed by Mark Naguib Lotfy Saad
March 25, 2026
1 hours (approximately)
Mark Naguib Lotfy Saad's account is verified. Coursera certifies their successful completion of Map Buyer Journey
What you will learn
Improve content strategy by defining buyer personas and mapping content to the Awareness, Consideration, and Decision stages of the buyer journey.
Skills you will gain
- Category: Auditing
- Category: Content Strategy
- Category: Consumer Behaviour
- Category: Journey Mapping
- Category: Marketing Strategies
- Category: Marketing Planning
- Category: Media Buying
- Category: Persona Development
- Category: Content Development and Management
- Category: Web Analytics and SEO
- Category: Content Creation
- Category: Content Performance Analysis
