Customer Value, Acquisition, and Retention
Completed by Ana Neumann
January 11, 2026
4 hours (approximately)
Ana Neumann's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Return On Investment
- Category: Loyalty Programs
- Category: Customer Acquisition Management
- Category: Customer Data Management
- Category: Customer Relationship Management
- Category: Marketing Strategies
- Category: Customer Insights
- Category: Customer Analysis
- Category: Marketing Effectiveness
- Category: Marketing Analytics
- Category: Customer Relationship Building
- Category: Predictive Modeling
