Google Search Advertising Foundations
Completed by Deborah Kim Puno
May 26, 2026
22 hours (approximately)
Deborah Kim Puno's account is verified. Coursera certifies their successful completion of Google Search Advertising Foundations
What you will learn
The benefits and capabilities of Google Ads
The fundamentals of keyword targeting, research, and planning
Essential terms and metrics to assess a Google Ads campaign
How assets can affect campaign performance
Skills you will gain
- Category: Digital Advertising
- Category: Copywriting
- Category: Marketing Strategies
- Category: Advertising
- Category: Advertising Campaigns
- Category: Performance Measurement
- Category: Search Engine Marketing
- Category: Online Advertising
- Category: Quality Assessment
- Category: Keyword Research
- Category: Campaign Management
- Category: Google Ads
