Global Marketing: Cultural Frameworks
Completed by Abigail Crosby
June 8, 2025
14 hours (approximately)
Abigail Crosby's account is verified. Coursera certifies their successful completion of Global Marketing: Cultural Frameworks
What you will learn
Understand what culture is, how culture manifests itself in individuals and the environment, and how it is studied.
Predict consumer and employee behavior in different cultural markets and dynamic cultural settings.
Suggest ways to more effectively manage organizations across cultural boundaries.
Understand similarities and differences between national and organizational culture.
Skills you will gain
- Category: Consumer Behaviour
- Category: Cultural Sensitivity
- Category: Diversity Awareness
- Category: Cultural Responsiveness
- Category: Brand Marketing
- Category: Culture
- Category: Cultural Diversity
- Category: Global Marketing
- Category: Culture Transformation
- Category: Human Resource Management
- Category: Diversity Marketing
- Category: Intercultural Competence
