GenAI for Executives & Business Leaders: An Introduction
Completed by Markus Massem
November 7, 2025
3 hours (approximately)
Markus Massem's account is verified. Coursera certifies their successful completion of GenAI for Executives & Business Leaders: An Introduction
What you will learn
Understand the history and impact of generative AI for business
Learn about the importance of your data in relation to business AI
Know the importance of trust, transparency and governance
Apply generative AI to key use cases like customer service and application modernization
Skills you will gain
- Category: AI literacy
- Category: AI Product Strategy
- Category: Risking
- Category: Business Leadership
- Category: Governance
- Category: Customer experience improvement
- Category: Generative AI
- Category: LLM Application
- Category: Artificial Intelligence
- Category: Large Language Modeling
- Category: AI Enablement
- Category: Business Transformation
