Advanced Marketing Analytics, Funnels, and Dashboarding
Completed by Izabela Kaniewska
March 31, 2026
8 hours (approximately)
Izabela Kaniewska's account is verified. Coursera certifies their successful completion of Advanced Marketing Analytics, Funnels, and Dashboarding
What you will learn
Build interactive dashboards connecting GA4, CRM, and ad platforms.
Analyze conversion funnels to pinpoint drop-offs and hypothesize fixes.
Configure event tracking and evaluate marketing channel performance.
Visualize campaign trends and communicate insights to stakeholders.
Skills you will gain
- Category: Analytical Skills
- Category: Data-Driven Marketing
- Category: Conversion Funnel Analysis
- Category: Performance Analysis
- Category: Marketing Effectiveness
- Category: Data Science
- Category: Spreadsheet Software
- Category: Marketing Analytics
- Category: Analysis
- Category: Interactive Data Visualization
- Category: Google Analytics
- Category: Trend Analysis
