The Marketing Plan
Completed by Gursharan Dhamanchalotra
May 2, 2025
16 hours (approximately)
Gursharan Dhamanchalotra's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Integrated Marketing Communications
- Category: Customer Acquisition Management
- Category: Marketing Analytics
- Category: Marketing Management
- Category: Market Research
- Category: Customer Analysis
- Category: Marketing Communications
- Category: Performance Measurement
- Category: Planning
- Category: Marketing Channel
- Category: Customer Retention
- Category: Financial Management
