Introduction to Digital Marketing
Completed by Elizabeth Suzannah Heintz
April 10, 2026
12 hours (approximately)
Elizabeth Suzannah Heintz's account is verified. Coursera certifies their successful completion of Introduction to Digital Marketing
What you will learn
Gain foundational skills in social media marketing and digital advertising to kickstart your digital marketing or growth hacking journey
Leverage digital channels like social media (including LinkedIn, Instagram, and Facebook), email, PPC, and content to build marketing strategies
Identify and analyze target audiences using demographic and psychographic insights to create effective, goal-aligned campaigns
Recognize career paths and business opportunities to confidently pursue roles in the digital marketing field
Skills you will gain
- Category: Digital Media Strategy
- Category: Content Development and Management
- Category: Content Performance Analysis
- Category: Digital Marketing Campaigns
- Category: Data-Driven Marketing
- Category: Growth Strategies
- Category: Social Media
- Category: Digital Marketing
- Category: Digital Marketing Tools
- Category: Social Media Analytics
- Category: Digital Advertising
- Category: Pay Per Click Advertising
