Customer Value, Acquisition, and Retention
Completed by Hriday Gautam
February 15, 2026
4 hours (approximately)
Hriday Gautam's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Marketing Effectiveness
- Category: Customer Relationship Building
- Category: Brand Loyalty
- Category: Customer Analysis
- Category: Predictive Modeling
- Category: Marketing Analytics
- Category: Marketing Strategies
- Category: Return On Investment
- Category: Loyalty Programs
- Category: Customer Insights
- Category: Customer Relationship Management
- Category: Customer Acquisition Management
