Online Influence and Persuasion
Completed by Marc Honig
October 24, 2025
21 hours (approximately)
Marc Honig's account is verified. Coursera certifies their successful completion of Online Influence and Persuasion
What you will learn
Understand the foundations of social media analytics and its impact on organizational behavior.
Explore theories of online influence, including the role of misinformation and platform manipulation.
Examine how cognitive biases shape beliefs and behaviors within social media networks.
Acquire hands-on skills in managing social media data using APIs for comprehensive analysis.
Skills you will gain
- Category: Persuasive Communication
- Category: Sociology
- Category: Psychology
- Category: AI Personalization
- Category: Research
- Category: Data Transformation
- Category: Data Collection
- Category: Media and Communications
- Category: Social Network Analysis
- Category: Statistical Analysis
- Category: Network Analysis
- Category: Analytical Skills
