Product Management: Initial Product Strategy and Plan
Completed by TEO WEI LING, GRACE
November 5, 2025
18 hours (approximately)
TEO WEI LING, GRACE 's account is verified. Coursera certifies their successful completion of Product Management: Initial Product Strategy and Plan
What you will learn
Identify the product concept using tools and techniques
Perform a product external assessment and internal assessment and record your findings in a SWOT template
Analyze market and solution requirements and develop a market requirements document (MRD)
Develop a product roadmap and perform a financial analysis using a business case
Skills you will gain
- Category: Marketing Planning
- Category: User Requirements Documents
- Category: Product Roadmaps
- Category: Product Management
- Category: Business Planning
- Category: New Product Development
- Category: Product Lifecycle Management
- Category: Financial Analysis
- Category: Team Building
- Category: Competitive Analysis
- Category: Market Analysis
- Category: Project Documentation
