Introduction to Generative Engine Optimization (GEO)
Completed by Micha Deurloo
April 13, 2026
8 hours (approximately)
Micha Deurloo's account is verified. Coursera certifies their successful completion of Introduction to Generative Engine Optimization (GEO)
What you will learn
Understand how generative AI engines retrieve, synthesize, and rank content.
Apply GEO frameworks to improve content visibility in AI-driven search results.
Design prompts, metadata, and structures that align with generative model reasoning.
Implement ethical and sustainable GEO practices for long-term digital growth.
Skills you will gain
- Category: Search Engine Optimization
- Category: Google Gemini
- Category: Responsible AI
- Category: Prompt Engineering
- Category: Content Performance Analysis
- Category: Performance Measurement
- Category: Lead Generation
- Category: Web Analytics and SEO
- Category: AI literacy
- Category: ChatGPT
- Category: Large Language Modeling
- Category: Gemini
