Media Relations and Crisis Management
Completed by Julio Eduardo Salinas
March 13, 2026
28 hours (approximately)
Julio Eduardo Salinas's account is verified. Coursera certifies their successful completion of Media Relations and Crisis Management
What you will learn
The core principles and strategies for effective crisis communication for different types of crises
How to initiate and maintain beneficial relationships with various media outlets and how to leverage those relationships in times of crisis
How to develop a crisis communication plan that integrates media relations and AI capabilities for both internal and external communication
Skills you will gain
- Category: Stakeholder Communications
- Category: Media Relations
- Category: Crisis Management
- Category: Strategic Communication
- Category: Communication Planning
- Category: Public Relations
- Category: Real Time Data
- Category: AI Integrations
- Category: Media Strategy
- Category: Communication Strategies
- Category: AI literacy
- Category: Internal Communications
