Strategic Brand Management
Completed by Georgia Adu Gyamfi
April 15, 2026
33 hours (approximately)
Georgia Adu Gyamfi's account is verified. Coursera certifies their successful completion of Strategic Brand Management
What you will learn
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Skills you will gain
- Category: Brand Loyalty
- Category: Cross-Channel Marketing
- Category: Product Lifecycle Management
- Category: Brand Marketing
- Category: Strategic Marketing
- Category: Consumer Behaviour
- Category: Brand Strategy
- Category: Value Propositions
- Category: Business Metrics
- Category: Continuous Monitoring
- Category: Portfolio Management
- Category: Branding
