Capstone Project: Digital Marketing and Growth Hacking
Completed by Evelien Matthys
March 9, 2026
19 hours (approximately)
Evelien Matthys's account is verified. Coursera certifies their successful completion of Capstone Project: Digital Marketing and Growth Hacking
What you will learn
Demonstrate your digital marketing and AI skills in this portfolio-worthy capstone project that will stand out to employers
Design and execute a digital marketing strategy using core concepts from SEO, content marketing, paid advertising, social media, and email marketing
Develop campaign assets, including briefs, content plans, ad strategies, email sequences, and AI-enhanced materials tailored to a target audience
Apply practical skills in audience targeting, budgeting, channel selection, and performance forecasting to simulate real-world marketing challenges
Skills you will gain
- Category: Digital Analysis
- Category: Target Audience
- Category: Advertising Campaigns
- Category: Social Media Campaigns
- Category: Search Engine Optimization
- Category: Digital Marketing Campaigns
- Category: Content Strategy
- Category: Content Development and Management
- Category: E-Commerce
- Category: Content Performance Analysis
- Category: Digital Marketing
- Category: Digital Advertising
