Advanced Marketing Analytics, Funnels, and Dashboarding
Completed by Marie Sylvester
June 10, 2026
8 hours (approximately)
Marie Sylvester's account is verified. Coursera certifies their successful completion of Advanced Marketing Analytics, Funnels, and Dashboarding
What you will learn
Build interactive dashboards connecting GA4, CRM, and ad platforms.
Analyze conversion funnels to pinpoint drop-offs and hypothesize fixes.
Configure event tracking and evaluate marketing channel performance.
Visualize campaign trends and communicate insights to stakeholders.
Skills you will gain
- Category: Spreadsheet Software
- Category: Data Science
- Category: Interactive Data Visualization
- Category: Marketing Planning
- Category: Dashboard
- Category: Performance Analysis
- Category: Dashboard Creation
- Category: Marketing Analytics
- Category: Data Management
- Category: Business Marketing
- Category: Web Analytics
- Category: Pivot Tables And Charts
