Search Engine Marketing
Completed by Estela Marie Suarez Fiallo
January 18, 2026
15 hours (approximately)
Estela Marie Suarez Fiallo's account is verified. Coursera certifies their successful completion of Search Engine Marketing
What you will learn
Master SEM fundamentals and understand SEM vs. SEO.
Optimize Google Ads campaigns for better ROI.
Implement advanced targeting and remarketing strategies.
Utilize Google Ads tools like Performance Max and Universal App Campaigns.
Skills you will gain
- Category: Digital Marketing
- Category: Paid media
- Category: Media Buying
- Category: Digital Marketing Campaigns
- Category: Target Audience
- Category: Google Ads
- Category: Bidding
- Category: Online Advertising
- Category: Pay Per Click Advertising
- Category: Campaign Management
- Category: Search Engine Marketing
- Category: Search Engine Optimization
