Mastering Retail Sales Psychology and Buyer Behavior
Completed by Winston Tagwireyi
November 3, 2025
hours (approximately)
Winston Tagwireyi's account is verified. Coursera certifies their successful completion of Mastering Retail Sales Psychology and Buyer Behavior
What you will learn
Explain how neuroscience influences modern B2B buyer decision-making.
Apply AI-driven tools and sales psychology techniques to analyze buyer intent and engagement patterns.
Differentiate emotional and logical triggers that shape customer behavior across modern retail and B2B sales environments.
Design high-impact sales strategies using frameworks like E.P.I.C. and V.I.B.E. to improve persuasion and conversions.
Skills you will gain
- Category: Sales Process
- Category: Behavioral Economics
- Category: Non-Verbal Communication
- Category: Customer Engagement
- Category: Empathy
- Category: Consumer Behaviour
- Category: Overcoming Objections
- Category: Marketing Psychology
- Category: Negotiation
- Category: Retail Sales
- Category: Customer Analysis
- Category: Closing (Sales)
