What you will learn

• Demonstrate your digital marketing and AI skills in this portfolio-worthy capstone project that will stand out to employers

• Design and execute a digital marketing strategy using core concepts from SEO, content marketing, paid advertising, social media, and email marketing

• Develop campaign assets, including briefs, content plans, ad strategies, email sequences, and AI-enhanced materials tailored to a target audience

• Apply practical skills in audience targeting, budgeting, channel selection, and performance forecasting to simulate real-world marketing challenges