The Marketing Plan
Completed by Eduardo Lucarelli
February 21, 2025
16 hours (approximately)
Eduardo Lucarelli's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Market Analysis
- Category: Planning
- Category: Integrated Marketing Communications
- Category: Performance Metric
- Category: Customer Retention
- Category: Customer Analysis
- Category: Customer Acquisition Management
- Category: Marketing Analytics
- Category: Marketing Channel
- Category: Marketing Management
- Category: Market Research
- Category: Marketing Communications
