Customer Value, Acquisition, and Retention
Completed by Shalin Mery Philip
December 31, 2025
4 hours (approximately)
Shalin Mery Philip's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Customer Insights
- Category: Customer Relationship Management
- Category: Marketing Strategies
- Category: Marketing Analytics
- Category: Customer Relationship Building
- Category: Brand Loyalty
- Category: Customer Data Management
- Category: Predictive Modeling
- Category: Customer Acquisition Management
- Category: Customer Retention
- Category: Customer Analysis
- Category: Return On Investment
