Connect Google Ads & Analytics Data
Completed by Paige Millar
February 22, 2026
1 hours (approximately)
Paige Millar's account is verified. Coursera certifies their successful completion of Connect Google Ads & Analytics Data
What you will learn
Proper account permissions are essential for cross-platform data integration and must be confirmed before starting any technical setup.
Accurate data integration requires systematic validation so advertising and analytics metrics are captured and attributed correctly.
Linking ad platforms with GA4 enables unified attribution, connecting ad spend to user behavior and conversions end to end.
Unified advertising and analytics data supports advanced optimization, audience segmentation, and reliable ROI analysis.
Skills you will gain
- Category: Marketing Analytics
- Category: Data Integration
- Category: Data-Driven Marketing
- Category: Google Ads
- Category: Google Analytics
- Category: Web Analytics
- Category: Data Access
