Marketing Management
Completed by Samikshya Budal
December 9, 2025
9 hours (approximately)
Samikshya Budal's account is verified. Coursera certifies their successful completion of Marketing Management
What you will learn
Craft and implement customer-centric marketing strategies that drive growth.
Leverage key marketing frameworks to position brands for success.
Analyze markets through segmentation, competitive insights, and brand positioning.
Design impactful marketing plans to achieve business objectives.
Skills you will gain
- Category: Consumer Behaviour
- Category: Product Lifecycle Management
- Category: Marketing Strategies
- Category: Strategic Marketing
- Category: Communication Planning
- Category: Marketing Strategy and Techniques
- Category: Product Management
- Category: Product Planning
- Category: Marketing Planning
- Category: Product Lining
- Category: Marketing Communications
- Category: Market Opportunities
