Foundations of Business Strategy
Completed by Lise Gueneley
January 13, 2026
9 hours (approximately)
Lise Gueneley's account is verified. Coursera certifies their successful completion of Foundations of Business Strategy
What you will learn
How to use the SWOT, competitor, and environmental analysis tools
How to assess an industry's structure and how the competitive dynamics in an industry affect profitability
How to complete a capabilities analysis and how to use this analysis to guide decision making
How to analyze the advantages and disadvantages of four generic competitive positions
Skills you will gain
- Category: Strategic Decision-Making
- Category: Business Planning
- Category: Organizational Strategy
- Category: Business Strategy
- Category: Strategic Thinking
- Category: Business Economics
- Category: Value Propositions
- Category: Business Analysis Tools
- Category: Corporate Strategy
- Category: Market Dynamics
- Category: Competitive Analysis
- Category: Market Analysis
