Social Media Marketing
Completed by Evelien Matthys
January 12, 2026
12 hours (approximately)
Evelien Matthys's account is verified. Coursera certifies their successful completion of Social Media Marketing
What you will learn
Gain essential skills in social media marketing and management to elevate your digital marketing and growth hacking journey.
Develop a social media strategy by mastering planning, goal-setting, and platform selection across channels like Facebook, Instagram, LinkedIn, & X.
Create and manage engaging content across various formats using tools like Canva & inVideo for enhanced audience interaction and community building.
Analyze and optimize performance using key metrics and management tools to monitor campaigns, measure engagement, and refine strategies.
Skills you will gain
- Category: Digital Marketing
- Category: Content Development and Management
- Category: TikTok
- Category: Market Research
- Category: Brand Strategy
- Category: Social Media Marketing
- Category: Social Media Content
- Category: Social Media Campaigns
- Category: Instagram
- Category: Content Strategy
- Category: Social Media
- Category: Social Media Management
