Introduction to Generative Engine Optimization (GEO)
Completed by Giulia De Sanctis
January 1, 2026
8 hours (approximately)
Giulia De Sanctis's account is verified. Coursera certifies their successful completion of Introduction to Generative Engine Optimization (GEO)
What you will learn
Understand how generative AI engines retrieve, synthesize, and rank content.
Apply GEO frameworks to improve content visibility in AI-driven search results.
Design prompts, metadata, and structures that align with generative model reasoning.
Implement ethical and sustainable GEO practices for long-term digital growth.
Skills you will gain
- Category: Content Performance Analysis
- Category: Lead Generation
- Category: Web Analytics and SEO
- Category: Responsible AI
- Category: AI Personalization
- Category: Performance Measurement
- Category: Prompt Engineering
- Category: Generative Engine Optimization (GEO)
- Category: Content Optimization
- Category: Search Engine Optimization
- Category: Generative AI
- Category: Content Strategy
