AI and Content Recommendation
Completed by Nicholas Rawlings
July 24, 2026
15 hours (approximately)
Nicholas Rawlings's account is verified. Coursera certifies their successful completion of AI and Content Recommendation
What you will learn
Analyse how AI shapes the media value chain, evaluating recommendation algorithms that drive audience engagement and retention.
Apply core machine learning models to media use cases, including content and collaborative filtering, while addressing risks like filter bubbles
Assess AI optimisation and generative AI reputation, developing strategies to manage organisational visibility within large language models.
Skills you will gain
- Category: Marketing Communications
- Category: Applied Machine Learning
- Category: Media Strategy
- Category: Responsible AI
- Category: AI Personalization
- Category: Driving engagement
- Category: Machine Learning Algorithms
- Category: Content Performance Analysis
- Category: Data Ethics
- Category: Generative Engine Optimization (GEO)
- Category: Artificial Intelligence and Machine Learning (AI/ML)
- Category: Machine Learning
