Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Fakher Un Nisa Shirazi
March 27, 2025
18 hours (approximately)
Fakher Un Nisa Shirazi's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Journey Mapping
- Category: Communication Strategies
- Category: MarTech
- Category: Online Advertising
- Category: AI Personalization
- Category: Social Media
- Category: Marketing Strategies
- Category: Marketing Channel
- Category: Personalized Campaigns
- Category: Integrated Marketing Communications
- Category: Data-Driven Marketing
- Category: Strategic Communication
