Introduction to Generative Engine Optimization (GEO)
Completed by Christina Peyton
January 10, 2026
8 hours (approximately)
Christina Peyton's account is verified. Coursera certifies their successful completion of Introduction to Generative Engine Optimization (GEO)
What you will learn
Understand how generative AI engines retrieve, synthesize, and rank content.
Apply GEO frameworks to improve content visibility in AI-driven search results.
Design prompts, metadata, and structures that align with generative model reasoning.
Implement ethical and sustainable GEO practices for long-term digital growth.
Skills you will gain
- Category: Gemini
- Category: Web Analytics and SEO
- Category: Google Gemini
- Category: Responsible AI
- Category: Performance Measurement
- Category: AI Personalization
- Category: Content Performance Analysis
- Category: Large Language Modeling
- Category: Content Strategy
- Category: Generative AI
- Category: Generative Engine Optimization (GEO)
- Category: Prompt Engineering
