Google Ads for Beginners
Completed by Kathleen Elizabeth Toolen
June 18, 2026
2 hours (approximately)
Kathleen Elizabeth Toolen's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Advertising Campaigns
- Category: Advertising
- Category: Digital Advertising
- Category: Search Engine Marketing
- Category: Digital Marketing
- Category: Campaign Management
- Category: Paid media
- Category: Marketing
- Category: Online Advertising
- Category: Target Audience
- Category: Google Ads
- Category: Pay Per Click Advertising
