Customer Value, Acquisition, and Retention
Completed by Maneesh Dhar
May 25, 2026
4 hours (approximately)
Maneesh Dhar's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Customer Data Management
- Category: Customer Acquisition Management
- Category: Customer Relationship Management
- Category: Marketing Strategies
- Category: Return On Investment
- Category: Loyalty Programs
- Category: Brand Loyalty
- Category: Customer Insights
- Category: Customer Relationship Building
- Category: Customer Analysis
- Category: Marketing Effectiveness
- Category: Marketing Analytics
