Implement B2C Lifecycle Tactics
Completed by Naomi Nakashima
August 22, 2026
2 hours (approximately)
Naomi Nakashima's account is verified. Coursera certifies their successful completion of Implement B2C Lifecycle Tactics
What you will learn
Analyze B2C purchase and engagement behavior using RFM data
Build abandoned cart, post-purchase, and win-back flows in Klaviyo
Apply triggers, delays, splits, and exit conditions to lifecycle flows
Evaluate B2C offers based on conversion, margin impact, and segment fit
Skills you will gain
- Category: Customer Analysis
- Category: Performance Measurement
- Category: Data-Driven Marketing
- Category: Email Marketing
- Category: Promotional Strategies
- Category: Sales
- Category: E-Commerce
- Category: Cross-Channel Marketing
- Category: A/B Testing
- Category: Customer Retention
- Category: Marketing Automation
- Category: Campaign Management
