Analytics, ROI, and Evaluation
Completed by Luana Angri
January 11, 2026
11 hours (approximately)
Luana Angri's account is verified. Coursera certifies their successful completion of Analytics, ROI, and Evaluation
What you will learn
Master KPIs and metrics for optimized business performance.
Improve marketing funnels to boost conversions.
Leverage Crazy Egg and Google Analytics for data-driven insights.
Maximize ROI with effective campaign strategies.
Skills you will gain
- Category: Performance Metric
- Category: Marketing Effectiveness
- Category: Conversion Funnel Analysis
- Category: Marketing Strategies
- Category: Key Performance Indicators (KPIs)
- Category: Google Analytics
- Category: Marketing
- Category: Analytics
- Category: Performance Measurement
- Category: Marketing Analytics
- Category: Data-Driven Marketing
- Category: Data-Driven Decision-Making
