Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Bryan Peterson
January 10, 2025
18 hours (approximately)
Bryan Peterson's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Digital Marketing
- Category: Integrated Marketing Communications
- Category: Strategic Communication
- Category: Marketing Analytics
- Category: Digital Media Strategy
- Category: Communication Strategies
- Category: Marketing Communications
- Category: Personalized Campaigns
- Category: AI Personalization
- Category: MarTech
- Category: Journey Mapping
- Category: Social Media
