Product Management: Initial Product Strategy and Plan
Completed by Jonathan McBride
January 6, 2026
18 hours (approximately)
Jonathan McBride's account is verified. Coursera certifies their successful completion of Product Management: Initial Product Strategy and Plan
What you will learn
Identify the product concept using tools and techniques
Perform a product external assessment and internal assessment and record your findings in a SWOT template
Analyze market and solution requirements and develop a market requirements document (MRD)
Develop a product roadmap and perform a financial analysis using a business case
Skills you will gain
- Category: Product Strategy
- Category: Business Requirements
- Category: Project Documentation
- Category: Product Management
- Category: Competitive Analysis
- Category: Product Planning
- Category: Product Requirements
- Category: Project Management Life Cycle
- Category: New Product Development
- Category: Product Roadmaps
- Category: Marketing Planning
- Category: User Requirements Documents
