B2B Marketing
Completed by Yevhenii Mokretsov
January 7, 2026
4 hours (approximately)
Yevhenii Mokretsov's account is verified. Coursera certifies their successful completion of B2B Marketing
What you will learn
Drive conversions through targeted outreach & B2B marketing strategies
Identify target markets and optimize messaging
Utilize email, LinkedIn, and paid ads to drive multi-channel growth
Track performance, ROI and align sales efforts
Skills you will gain
- Category: Content Development and Management
- Category: Sales Development
- Category: Content Marketing
- Category: Marketing Channel
- Category: Marketing Strategy and Techniques
- Category: Account Strategy
- Category: B2B Sales
- Category: Business Process
- Category: Marketing Analytics
- Category: Business Marketing
- Category: Data-Driven Marketing
- Category: Target Audience
