Introduction to Generative Engine Optimization (GEO)
Completed by Zsuzsa S. Jónás
April 26, 2026
8 hours (approximately)
Zsuzsa S. Jónás's account is verified. Coursera certifies their successful completion of Introduction to Generative Engine Optimization (GEO)
What you will learn
Understand how generative AI engines retrieve, synthesize, and rank content.
Apply GEO frameworks to improve content visibility in AI-driven search results.
Design prompts, metadata, and structures that align with generative model reasoning.
Implement ethical and sustainable GEO practices for long-term digital growth.
Skills you will gain
- Category: Gemini
- Category: Lead Generation
- Category: Search Engine Optimization
- Category: ChatGPT
- Category: Large Language Modeling
- Category: Content Strategy
- Category: Performance Measurement
- Category: AI Personalization
- Category: Generative Engine Optimization (GEO)
- Category: Content Optimization
- Category: Prompt Engineering
- Category: Google Gemini
