Customer Value, Acquisition, and Retention
Completed by Pablo Álvarez Cabanillas
December 17, 2025
4 hours (approximately)
Pablo Álvarez Cabanillas's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Marketing Strategies
- Category: Return On Investment
- Category: Marketing Effectiveness
- Category: Customer Retention
- Category: Loyalty Programs
- Category: Predictive Modeling
- Category: Customer Acquisition Management
- Category: Marketing Analytics
- Category: Brand Loyalty
- Category: Customer Insights
- Category: Customer Data Management
- Category: Customer Relationship Building
