Brand Positioning and Strategy
Completed by Leticia Batista
April 30, 2026
7 hours (approximately)
Leticia Batista's account is verified. Coursera certifies their successful completion of Brand Positioning and Strategy
What you will learn
Define a clear brand position by identifying audience, category, and differentiation.
Build a strong positioning statement and brand promise grounded in real insight.
Evaluate and refine positioning for clarity, credibility, and competitive strength.
Skills you will gain
- Category: Gap Analysis
- Category: Brand Management
- Category: Consumer Behaviour
- Category: Branding
- Category: Brand Marketing
- Category: Brand Loyalty
- Category: Brand Strategy
- Category: Marketing
- Category: Marketing Strategies
- Category: Brand Awareness
- Category: Competitive Analysis
- Category: Marketing Strategy and Techniques
