GenAI for Personalized Marketing at Scale
Completed by Hannah Elyse Murphy
July 21, 2025
2 hours (approximately)
Hannah Elyse Murphy's account is verified. Coursera certifies their successful completion of GenAI for Personalized Marketing at Scale
What you will learn
Apply key concepts, benefits, and applications of Generative AI to design effective personalized marketing strategies
Create personalized content using AI, adapt it across channels, optimize AI campaigns, and analyze successful real-world examples
Analyze customer data, segment audiences, optimize AI marketing campaigns, and use behavior analysis to enhance content
Evaluate the integration and impact of GenAI in Personalized Marketing at Scale
Skills you will gain
- Category: Content Creation
- Category: Generative AI
- Category: Customer Data Management
- Category: Marketing Analytics
- Category: Marketing
- Category: Campaign Management
- Category: Analysis
- Category: AI Personalization
- Category: Data-Driven Marketing
- Category: Marketing Strategies
- Category: Personalized Campaigns
- Category: Customer Insights
