Text Mining for Marketing
Completed by Khubaib Abid
July 26, 2024
20 hours (approximately)
Khubaib Abid's account is verified. Coursera certifies their successful completion of Text Mining for Marketing
What you will learn
Comprehend what text mining is, what it accomplishes, and what use cases it can be put to in the marketing discipline.
Examine how theoretical issues are translated into practical applications in text mining for the marketing domain.
Identify the potent analytical techniques that you can apply to text and other types of data.
Explain what constitutes sound practices and what does not while analyzing texts for decision-making in marketing.
Skills you will gain
- Category: Data Processing
- Category: Applied Machine Learning
- Category: Data-Driven Marketing
- Category: Natural Language Processing
- Category: Marketing
- Category: Data Preprocessing
- Category: Predictive Analytics
- Category: Marketing Analytics
- Category: Data Ethics
- Category: Text Mining
- Category: Machine Learning
- Category: MarTech
