The Marketing Plan
Completed by Morgan Elizabeth Eade
February 9, 2026
16 hours (approximately)
Morgan Elizabeth Eade's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Marketing Channel
- Category: Customer Retention
- Category: Marketing Communications
- Category: Performance Measurement
- Category: Market Analysis
- Category: Market Research
- Category: Planning
- Category: Integrated Marketing Communications
- Category: Customer Analysis
- Category: Marketing Management
- Category: Customer Acquisition Management
- Category: Marketing Analytics
