The Marketing Plan
Completed by Viktoria Bengtsson
June 26, 2024
16 hours (approximately)
Viktoria Bengtsson's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Customer Retention
- Category: Market Analysis
- Category: Customer Acquisition Management
- Category: Financial Management
- Category: Integrated Marketing Communications
- Category: Customer Analysis
- Category: Marketing Analytics
- Category: Marketing Management
- Category: Planning
- Category: Performance Measurement
- Category: Marketing Communications
- Category: Growth Strategies
