Advanced Marketing Analytics, Funnels, and Dashboarding
Completed by dina heskia
May 10, 2026
8 hours (approximately)
dina heskia's account is verified. Coursera certifies their successful completion of Advanced Marketing Analytics, Funnels, and Dashboarding
What you will learn
Build interactive dashboards connecting GA4, CRM, and ad platforms.
Analyze conversion funnels to pinpoint drop-offs and hypothesize fixes.
Configure event tracking and evaluate marketing channel performance.
Visualize campaign trends and communicate insights to stakeholders.
Skills you will gain
- Category: Spreadsheet Software
- Category: Marketing Effectiveness
- Category: Data Modeling
- Category: Pivot Tables And Charts
- Category: Data Science
- Category: Data-Driven Marketing
- Category: Google Analytics
- Category: Data Management
- Category: Trend Analysis
- Category: Dashboard Creation
- Category: Marketing Analytics
- Category: Web Analytics
