Introduction to Strategic Brand Management
Completed by Bhalgamiya Hardik Bharatbhai
January 6, 2026
16 hours (approximately)
Bhalgamiya Hardik Bharatbhai 's account is verified. Coursera certifies their successful completion of Introduction to Strategic Brand Management
What you will learn
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Skills you will gain
- Category: Business Valuation
- Category: Portfolio Management
- Category: Competitive Analysis
- Category: Plan Execution
- Category: Brand Strategy
- Category: Brand Marketing
- Category: Business-To-Consumer
- Category: B2B Sales
- Category: Branding
- Category: Strategic Marketing
- Category: Brand Management
- Category: Business Strategy
