Business Strategy: Creating Competitive Advantage
Completed by Eray Kayisli
September 14, 2026
13 hours (approximately)
Eray Kayisli's account is verified. Coursera certifies their successful completion of Business Strategy: Creating Competitive Advantage
What you will learn
Assess an organization’s strategic position using PESTEL, Porter’s Five Forces, and SWOT to analyze external environments and internal capabilities.
Formulate growth and competitive strategies using positioning, portfolio analysis, and market-entry decisions like build, buy, or license.
Design forward-looking strategies using scenario planning and innovation frameworks to navigate disruption and achieve long-term success.
Develop end-to-end strategic plans and translate insights into executive presentations and implementation roadmaps for decision-making and execution.
Skills you will gain
- Category: Contingency Planning
- Category: Business Consulting
- Category: Growth Strategies
- Category: Market Analysis
- Category: Market Research
- Category: Strategic Communication
- Category: Stakeholder Communications
- Category: Scenario Testing
- Category: Market Share
- Category: Strategic Planning
- Category: Management Consulting
- Category: New Business Development
