Introduction to Digital Marketing
Completed by CHI YAN TANG
November 9, 2025
12 hours (approximately)
CHI YAN TANG's account is verified. Coursera certifies their successful completion of Introduction to Digital Marketing
What you will learn
Gain foundational skills in social media marketing and digital advertising to kickstart your digital marketing or growth hacking journey
Leverage digital channels like social media (including LinkedIn, Instagram, and Facebook), email, PPC, and content to build marketing strategies
Identify and analyze target audiences using demographic and psychographic insights to create effective, goal-aligned campaigns
Recognize career paths and business opportunities to confidently pursue roles in the digital marketing field
Skills you will gain
- Category: Content Development and Management
- Category: Digital Marketing Campaigns
- Category: Content Performance Analysis
- Category: Digital Media Strategy
- Category: Data-Driven Marketing
- Category: Digital Analysis
- Category: Growth Strategies
- Category: Social Media
- Category: Digital Marketing
- Category: Pay Per Click Advertising
- Category: Digital Content
- Category: Social Media Analytics
