The Marketing Plan
Completed by Ana Alejandra Chávez
June 1, 2023
16 hours (approximately)
Ana Alejandra Chávez's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Planning
- Category: Market Analysis
- Category: Marketing Channel
- Category: Customer Retention
- Category: Performance Metric
- Category: Performance Measurement
- Category: Marketing Communications
- Category: Integrated Marketing Communications
- Category: Marketing Analytics
- Category: Marketing Management
- Category: Market Research
- Category: Customer Acquisition Management
