Foundations of Sports Marketing
Completed by Melvyn Lim Han Yong
May 7, 2026
19 hours (approximately)
Melvyn Lim Han Yong's account is verified. Coursera certifies their successful completion of Foundations of Sports Marketing
What you will learn
Understand the principles and emotional drivers of sports marketing
Identify key actors and dynamics in the sports marketing ecosystem
Apply KPIs and ROI to evaluate campaign effectiveness
Skills you will gain
- Category: Customer Engagement
- Category: Marketing Strategy and Techniques
- Category: Return On Investment
- Category: Brand Management
- Category: Marketing
- Category: Emotional Intelligence
- Category: Marketing Analytics
- Category: Stakeholder Management
- Category: Price Negotiation
- Category: Strategic Partnership
- Category: Data Analysis
- Category: Key Performance Indicators (KPIs)
